IT | Maximizing Lifetime Value

Written By Yuri Arcus

Sector: Web Development & IT Services. Outsource giant. 

Company Size: 700+ Employees

Geography: USA & EU

  • The Challenge: The company suffered from a low Average Order Value (AOV) of $120 and a lack of repeat business, despite having a massive client base.

  • The Solution: We performed a deep-dive audit of the existing CRM. We segmented the database by satisfaction levels and company size. Clients with 300+ employees were moved to a newly formed Account Management (Business Development) Department. We designed custom dialogue trees and "upsell maps" specifically for these high-value accounts.

  • The Result: * 70% of one-time clients returned for a second project.

    • 60% of those returning clients increased their spend by 3x the previous average.

Identified and converted hidden Global Fortune 5000 clients who were previously treated as small leads.

Yuri Arcus
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